"Creativity, to me, is pushing yourself out of your comfort zone into new terrain." Can I do it, will I fail? Everyone has an inner fear and this always presents in the fear of failure. My recent 80's shoot was the same - will it fall short of expectations. The success is not always immediate. There has been some rewarding comments and outcomes sufficient for me and others to pursue the next shoot. In between I have had similar fears on a recent shoot, that of the stage performance of "Wicked". Two nights prior to opening night. I'm still alive, the images are great (sorry not available for viewing by the general public due to licensing and contractual arrangements) Today I read this editorial on Canon's website and I find it inspirational and I hope you do too. Look at the image and read the story of Jarred Seng.

Keep your camera clicking- Gman.

The Most Creative Photograph I’ve Ever Taken

Defining creativity is hard. Sure, dictionary fan clubs would disagree, but nailing it down in real-world term is difficult. It’s so subjective.

Finding creativity even harder. Some people discover it within themselves, and some look to external sources.

The word inspiration is thrown around a lot in this domain, generally accepted as the path to creativity. But, it’s just as subjective as creativity.

It’s all about your attitude, and persistence. Persistence in trying new things, pushing yourself, and breaking rules while you’re at it.

That’s exactly what LEAP — our latest creativity project — is here to help you achieve. With the help of some of Australia’s leading visual creators we’re on a mission to help you capture images unlike anything you’ve ever captured before.

To whet your appetite, we’ve pulled together the most creative images they’ve ever taken. You’ll notice some similarities, and also some variations, in how they approach and think about creativity.

@jarradseng

Creativity, to me, is pushing yourself out of your comfort zone into new terrain. I often find that the best way to do this is to explore an entirely different genre to what you’re used to. The most creative shot I’ve ever taken came together during one of these experiences.

I was given the task of creating a display window image for The Flour Factory to promote the Perth Fashion Festival. The photograph needed to link the fashion world with the theme of 'flour', a throwback to the restaurant’s history as a flourmill.

Getting in, nailing the shot, and getting out of there — with as little fuss as possible. This time was different.

Shot in a secluded Oxfordshire forest, the process involved hair flicks, dress swishes, and several bags of flour tossed in the air by assistants. But, the real challenge lay in the post-processing. How do you turn a fairly ordinary image into something ethereal and beautiful?

The final iteration of the dress comprised of three different images. Similarly, the cloud of flour was built with various layers, and enhanced with smoky brushes in post. The colour tone was manipulated to create a darker, more surreal atmosphere. Even the background has been stitched together from multiple shots to enhance the depth of field.

In total, the time spent on this one image was equal to the amount of time I might sometimes spend on entire campaigns.

Every part of the process was a learning curve — and that's why this is the most creative photo I've taken.